OCEAN PLAZA

Task

• Increase the awareness of Ocean Plaza Mall
• Form an image of the best shopping and entertainment center in Kiev
• Attract the target audience to the shopping mall
• Increase the number of subscribers in social media pages related to Ocean Plaza

Solution

• Analysis of the market situation based on the company’s goals
• Creating communication plans for the period of cooperation
• Raising brand awareness through the media, opinion leaders and bloggers
• Creating ideas for press events and events for clients
• Writing and distributing materials among the media, active cooperation with the media + processing requests
• Development of a long-term strategy, including the implementation of the SMM

Result

• +101 849 subscribers in social networks Ocean Plaza (VK, Instagram, Facebook)
• + 50 publications from opinion leaders specializing in different topics (Liza Krasnova, Anastasia Zolotaya, Alena Lesyk, Yevgeny Klopotenko)
• + 70 publications in key media (marieclaire.ua, tochka.net, hochu.ua, viva.ua, bit.ua)
• + 60 events