MHP

Task

• To form and maintain a positive image of a socially responsible, progressive Ukrainian business
• To support corporate brand
• To provide the wide public with information about CSR-activities in regions where MHP enterprises are located

Solution

• The centralized creation, production and distribution of materials, broadcasting the necessary key messages
• Coverage of the company’s events in the national and regional press
• Integration of MHP’s newsbreaks in relevant media
• Organization and PR-support of events: press tours, press conferences, participation of the MHP team in the “Chestnut Run”
• Creation of the large-scale special projects with leading national media: Sostav.ua, Liga.net, NV.ua, TSN.ua

Results

• Over 300 free placements, including the ones on rating resources
• 4 press conferences
• Attraction of 42 media for participation (11 TV channels, 15 print media, 16 online media)
• Special projects with key media – Sostav.ua, Liga.net, NV.ua, TSN.ua
• Total media reach over 1 million