• Raise awareness of the AXA Family Morning product
  • Create a culture of AXA breakfast among the target audience
  • To form positive thinking of consumers about brand healthy breakfasts and snacks
  • Solution

  • Creation of the Early Birds project in Kyiv business centers: advertisers distributed AXA products to people who came to work earlier than others
  • Creative press releases written and distributed among thought leaders
  • Implementation of online and print projects
  • Carrying out a special project with opinion leaders
  • Regular press-office support
  • Result

  • More than 300 publications on the Internet and print media (Lisa, Edinstvennaya, Viva, Interfax, Ds News)
  • Opinion leaders 15+ (Anatoliy Anatolich, Dmytro Stupka, Yulia Chernytska) were involved
  • The total number of media coverage: 17 800 270


3, Hetmana Pavla Skoropadskoho Str., Kyiv, 01024

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