• Conduct a broad PR campaign before the start of the 2018 school season
  • To support and strengthen the image of agricultural professions among students and graduates
  • Consolidate the image of a leading company in the labor market in Ukraine
  • Solution

  • A special project with the highest rated job search resource The Point
  • A series of publications in the target media on behalf of MHP employees
  • Organization of keynote speakers’ participation in specialized events: job fairs, conferences, hackathons
  • Сomments integration from MHP employees to media materials
  • Result

  • 12000+ first material views within the special project
  • More than 200 comments on social networks
  • Invitation of MHP speakers to specialized events
  • +100 calls to the MHP office from students requesting an internship program


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