“Recipes from Ruslana Pisanka”

Eating healthy is easy. But cooking – is usually hard. But Philips decided to prove the opposite and turned to us for PR-advice on how to promote products for cooking delicious dishes from simple ingredients for the whole family.

PLEON Talan team approached this issue in a modern way and developed a communication plan with the participation of the brand-ambassador. The choice fell on the famous TV presenter Ruslana Pisanka, who agreed to play in a series of videos about cooking delicious and healthy dishes using the brand’s products. As a result, 12 culinary video instructions for Youtube, Facebook and Instagram were published.


  • To show that healthy food is easy to cook
  • Prepare delicious meals from simple ingredients for the whole family
  • Solution

  • Promote Philips Hero products through the approval of Ruslana Pysanka
  • Result

  • 4 videos with easy cooking recipes
  • Lifestyle photos: Ruslana Pysanka cooking (4 versions with different ingredients)


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