GIZ

Objective: Thoroughly highlight the assistance provided by GIZ and how it contributes to the reconstruction of affected communities.

Solution: development of communication and creative strategy, coverage on social media and national media of the aid allocated by the government of Germany for Ukrainian communities. To implement the campaign, a creative strategy and Key Visual were developed, illustrating the restoration of damaged buildings in the form of architectural sketches. The visuals were used on social media and national media platforms.

Two video interviews were conducted with the Deputy Minister of Community Development, Territories, and Infrastructure, and with a representative from U-LEAD with Europe. Two on-site photo shoots were conducted in communities in the Kyiv and Chernihiv regions.

Results:

• 5 articles in national media, 2 video interviews
• 959,204 users reached in national media
• 523,260 users reached on social media platforms (Facebook, Twitter)