FARMAK

Task

• Raise awareness about Farmak
• Celebrate the 90th anniversary of the company
• To publish the book of memoirs about Kyiv of the XX century from the oldest Kyivans in Ukraine
• Inform employees about the project campaign

Solution

• Publishing a book featuring real memories from the oldest residents of the capital.
• Organizing charity events to support the elderly, and arranging charity events for company employees and famous public figures, including a book presentation and a charity auction.
• Creation of an interactive digital project with popular Ukrainian media.

Results

• Total publications in media: 79 articles
• Overall coverage: 42,172,481
• Publications featured on major Ukrainian portals: “Korespondent”, “Dilova Stolytsia”, “Segodnya”, “24TV”
• 4 TV segments
• 70% of publications mentioned PAT “Farmak” as the project initiator
• During the auction, 170,000 UAH was raised for the Podil District Red Cross of Kyiv