How to save your reputation and not fall victim to fakes
NATALIYA DADIVERINA, CEO PLEON Talan, Director of the PR & GR Division of AGAMA Communication Group
The communication crisis is a serious matter due to its chaotic nature. In order to defame management or shareholders, to “repress” the reputation of a company or a particular person, they can throw distorted information and fake news into the information field. Today, neither public figures nor politicians, successful powerful international brands, nor local mid-size and small start-ups are immune to this. Nataliya Dadiverina, CEO of PLEON Talan, Director of PR & GR division of AGAMA Communication Group, told Mind how to act in crisis situations, repel attacks and save face of the brand.
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