EMBASSY OF THE UNITED STATES

Task

• Raise awareness of radio support for Ukrainian army troops ARMY FM

Solution

• Communication support for Army FM radio stations using online and offline resources:

✔ Online promo

✔ Outdoor

✔ Accommodation in the press

✔ POSM materials

Result

• 2 018 323 unique views
• The audience exceeded the projected figures by 16%
• 45 billboards hire for 2 months in Kramatorsk, Mariupol and Bakhmuti
• 45 000 manufactured products (cups, bags, pens, t-shirts, caps and chevrons)
• Total coverage: 10 000 000