DISCOVERY & EUROSPORT CHANNEL

Task

• Increase awareness of DISCOVERY & EUROSPORT Channel TOP programs in Ukraine and Kazakhstan
• КPІ – 70 publications, 38 in media with a positive tone of voice in Ukraine and Kazakhstan

Solution

• Implementation of journalists’ requests: key topics and speakers from DISCOVERY and EUROSPORT Channel
• Writing exclusive RTP-materials for media queries
• Interviews of top speakers from the USA, Spain, England and Belgium

Result

• TOTAL OTS 12 977 406 in Ukraine and Kazakhstan
• The total volume of publications – 70. 53 – in the Ukrainian and Kazakhstan Top Tier mass media
• Each publication had a full set of quality criteria (channel, time, day reference)
• In the most popular news media 65%. The rest were published in the media “Sport”, “Auto”, “Life” in equal numbers