NATALYIA DADIVERINA , CEO of PLEON Talan, Director of the PR & GR Division of the AGAMA Communication Group
Marketing and the domestic business environment are maturing, which we were observing during the past 20 years. It is unlikely that anyone will dare to argue about the importance of marketing decisions and their consequences for the business as a whole. But what stands behind corporate strategies and their marketing value is a completely different issue. Sometimes you can hear scholastic discussions in the context of business goals and the analysis of Porter’s five forces, PEST analysis, the proposed tools and channels, and especially the justification of the chosen strategies, and you involuntarily ask yourself: “Wait, are we still talking about marketing and strategy?”.
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