DISCOVERY & EUROSPORT CHANNEL
PR-support in 2 countries
Task
- Increase awareness of DISCOVERY & EUROSPORT Channel TOP programs in Ukraine and Kazakhstan
- КPІ – 70 publications, 38 in media with a positive tone of voice in Ukraine and Kazakhstan
Solution
- Implementation of journalists’ requests: key topics and speakers from DISCOVERY and EUROSPORT Channel
- Writing exclusive RTP-materials for media queries
- Interviews of top speakers from the USA, Spain, England and Belgium
Result
- TOTAL OTS 12 977 406 in Ukraine and Kazakhstan
- The total volume of publications – 70. 53 – in the Ukrainian and Kazakhstan Top Tier mass media
- Each publication had a full set of quality criteria (channel, time, day reference)
- In the most popular news media 65%. The rest were published in the media “Sport”, “Auto”, “Life” in equal numbers