DISCOVERY & EUROSPORT CHANNEL

PR-support in 2 countries

Task

  • Increase awareness of DISCOVERY & EUROSPORT Channel TOP programs in Ukraine and Kazakhstan
  • КPІ – 70 publications, 38 in media with a positive tone of voice in Ukraine and Kazakhstan
  • Solution

  • Implementation of journalists’ requests: key topics and speakers from DISCOVERY and EUROSPORT Channel
  • Writing exclusive RTP-materials for media queries
  • Interviews of top speakers from the USA, Spain, England and Belgium
  • Result

  • TOTAL OTS 12 977 406 in Ukraine and Kazakhstan
  • The total volume of publications – 70. 53 – in the Ukrainian and Kazakhstan Top Tier mass media
  • Each publication had a full set of quality criteria (channel, time, day reference)
  • In the most popular news media 65%. The rest were published in the media “Sport”, “Auto”, “Life” in equal numbers

Contacts

31, Zhylyans`ka St., Kyiv, 01033

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