"Mobile is no longer the first and 7 more insights: how media market changes during the quarantine"
Authors: PLEON Talan and OMD Media Direction

At the outset of the quarantine, experts from various industries rushed to make forecasts, terrifying people with numbers, trends and new standards of existence in the post-coronavirus era. However, more or less robust estimates can only be provided now, when some time has passed and there is an opportunity to analyze the situation. This is what the agencies of the AGAMA Communications communication group — OMD Media Direction and PLEON Talan — did. As a result, they got a list of quarantine advertising trends.

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