PLEON Talan, a member of the agama agency group, announces the appointment of Kateryna Popova as the agency’s new Director. In this role, she will focus on expanding the agency’s expertise, developing new services, and identifying promising market niches.
Kateryna brings 15 years of experience in communications. She began her professional journey as an intern at the Ministry of Family, Youth, and Sports, later moving to the client side where she worked for multinational corporations, primarily in the technology and consumer electronics segments. Kateryna’s core expertise lies in strategic planning and reputation risk management. In 2024, she earned a Master’s degree in Strategic Communications from King’s College London. Her experience in the corporate sector during times of constant change, combined with her specialized education, enables her to adapt agency processes to new challenges and offer clients a fundamentally new level of service aligned with international standards.
“We congratulate Kateryna on her appointment. Her expertise will complement PLEON Talan’s rich experience, allowing us to offer clients professional services and custom solutions tailored to their individual needs, effectively shifting the paradigm of client service,” comments Maryna Tymenko, CEO of agama agency group.
“On the corporate side, we learn to understand the client; in an agency, we learn to understand ourselves. The agency business is about people and their unique experiences. The main challenge—and at the same time, the greatest professional thrill—is the ability to recognize and combine these elements, especially during the historic times we are living through. Our immediate plans include expanding the agency’s professional expertise, experimenting with new services, and exploring new areas for growth,” says Kateryna Popova, Director of PLEON Talan.
PLEON Talan is a PR agency within the agama group that develops and implements communication solutions for Ukrainian and international clients. Experience, strong media relations, creativity, effective use of AI and Big Data, the unique expertise of every employee, and adherence to international standards form our formula for market success.