Task
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- Increase awareness among the potential TA about basic car systems and parts
- To bring to TA information about the importance of quality car care
Solution
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- Placement of 4 native materials on the MMR website (Motor Media Review) about 4 different components of the car with a mention of TOTAL and ELF products
- Development of visuals for materials
- Development of a banner with the TOTAL logo, which is a link to a separate page with our materials
Result
- 4 publications on the MMR (Motor Media Review)
- Creating a separate heading “Special projects”
- REACH: 518 000+
- OTS: 1 500 000+
- Budget – 0 UAH