Task
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- Raise awareness about Ocean Plaza Mall
- To form the image of the best shopping and entertainment center in Kyiv
- Increase the number of subscribers in Ocean Plaza social networks
Solution
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- Analysis of the market situation based on the company’s goals
- Creating communication plans for the period of cooperation
- Raising brand awareness through the media, opinion leaders and bloggers
- Development of a long-term strategy, including the implementation of the SMM
Results
- +101 849 followers in Ocean Plaza social networks (VK, Instagram, Facebook)
- + 50 publications from opinion leaders (Lisa Krasnova, Anastasia Zolotaya, Alena Lesyk, Yevhen Klopotenko)