Task
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- Increase the awareness of Ocean Plaza Mall
- Form an image of the best shopping and entertainment center in Kiev
- Attract the target audience to the shopping mall
- Increase the number of subscribers in social media pages related to Ocean Plaza
Solution
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- Analysis of the market situation based on the company’s goals
- Creating communication plans for the period of cooperation
- Raising brand awareness through the media, opinion leaders and bloggers
- Creating ideas for press events and events for clients
- Writing and distributing materials among the media, active cooperation with the media + processing requests
- Development of a long-term strategy, including the implementation of the SMM
Result
- +101 849 subscribers in social networks Ocean Plaza (VK, Instagram, Facebook)
- + 50 publications from opinion leaders specializing in different topics (Liza Krasnova, Anastasia Zolotaya, Alena Lesyk, Yevgeny Klopotenko)
- + 70 publications in key media (marieclaire.ua, tochka.net, hochu.ua, viva.ua, bit.ua)
- + 60 events