Task
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- Attracting bloggers to WWF13 and WWF14 sports events in Kyiv
- Free collaboration with OL (VIP ticket and pass to Nemiroff zone)
Solution
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- Finding Bloggers by Key Messages, positioned by Nemiroff: Men 25-40, interested in sports, tattoos, motorcycles and more
- Attract 14 bloggers for the activation
Result
- We worked with 14 man-bloggers
- Event WWF13: 14 posts, 26 stories, more than 15 k interactions, 540 132 total reach
- Event WWF14: 9 posts, 135 stories, more than 20 k interactions, 805 100 total reach