Task
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- To form and maintain a positive image of a socially responsible, progressive Ukrainian business
- To support corporate brand
- To provide the wide public with information about CSR-activities in regions where MHP enterprises are located
Solution
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- The centralized creation, production and distribution of materials, broadcasting the necessary key messages
- Coverage of the company’s events in the national and regional press
- Integration of MHP’s newsbreaks in relevant media
- Organization and PR-support of events: press tours, press conferences, participation of the MHP team in the “Chestnut Run”
- Creation of the large-scale special projects with leading national media: Sostav.ua, Liga.net, NV.ua, TSN.ua
Results
- Over 300 free placements, including the ones on rating resources
- 4 press conferences
- Attraction of 42 media for participation (11 TV channels, 15 print media, 16 online media)
- Special projects with key media – Sostav.ua, Liga.net, NV.ua, TSN.ua
- Total media reach over 1 million