Task
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- Conduct a broad PR campaign before the start of the 2018 school season
- To support and strengthen the image of agricultural professions among students and graduates
- Consolidate the image of a leading company in the labor market in Ukraine
Solution
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- A special project with the highest rated job search resource The Point
- A series of publications in the target media on behalf of MHP employees
- Organization of keynote speakers’ participation in specialized events: job fairs, conferences, hackathons
- Сomments integration from MHP employees to media materials
Result
- 12000+ first material views within the special project
- More than 200 comments on social networks
- Invitation of MHP speakers to specialized events
- +100 calls to the MHP office from students requesting an internship program