Task
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- Raise awareness about Farmak
- Celebrate the 90th anniversary of the company
- To publish the book of memoirs about Kyiv of the XX century from the oldest Kyivans in Ukraine
- Inform employees about the project campaign
Solution
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- Publishing a book featuring real memories from the oldest residents of the capital.
- Organizing charity events to support the elderly, and arranging charity events for company employees and famous public figures, including a book presentation and a charity auction.
- Creation of an interactive digital project with popular Ukrainian media.
Results
- Total publications in media: 79 articles
- Overall coverage: 42,172,481
- Publications featured on major Ukrainian portals: “Korespondent”, “Dilova Stolytsia”, “Segodnya”, “24TV”
- 4 TV segments
- 70% of publications mentioned PAT “Farmak” as the project initiator
- During the auction, 170,000 UAH was raised for the Podil District Red Cross of Kyiv