Cinema is far more than just entertainment. It builds worlds, shapes collective values, and creates a deep emotional connection that traditional advertising finds increasingly difficult to achieve. In today’s media landscape, storytelling is not just an art form, but a strategic tool for soft power, reputation, and influence.
How do large organisations, commercial brands, and filmmakers find a common language? And what role does PR play in turning a creative idea into a successful contract?
By investing in cultural collaborations, organisations and brands gain access to authentic stories that build long-term trust. For filmmakers, these partnerships offer an opportunity to align creative vision with an organisation’s strategic goals—creating synergy where storytelling and commercial interests reinforce each other.
Join our online session
Would you like to learn more about how film shapes the public imagination and how creative teams can attract brand partnerships?
This event is organised by Planetwide, a community for professionals working in international communications and global markets. The lecturer for the session is Kateryna Popova, a communications expert, King’s College London alumna, and Managing Director at PLEON Talan.
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Topic: Cinema, Brands & Soft Power: How Stories Shape Influence
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Speaker: Kateryna Popova (Managing Director, PLEON Talan)
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Date & Time: August 18 at 19:00 (EEST)
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Terms: Free for Planetwide members