Eating healthy is easy. But cooking – is usually hard. But Philips decided to prove the opposite and turned to us for PR-advice on how to promote products for cooking delicious dishes from simple ingredients for the whole family.
PLEON Talan team approached this issue in a modern way and developed a communication plan with the participation of the brand-ambassador. The choice fell on the famous TV presenter Ruslana Pisanka, who agreed to play in a series of videos about cooking delicious and healthy dishes using the brand’s products. As a result, 12 culinary video instructions for Youtube, Facebook and Instagram were published.
Task
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- To show that healthy food is easy to cook
- Prepare delicious meals from simple ingredients for the whole family
Solution
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- Promote Philips Hero products through the approval of Ruslana Pysanka
Result
- 4 videos with easy cooking recipes
- Lifestyle photos: Ruslana Pysanka cooking (4 versions with different ingredients)