Task
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- Raise awareness of the AXA Family Morning product
- Create a culture of AXA breakfast among the target audience
- To form positive thinking of consumers about brand healthy breakfasts and snacks
Solution
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- Creation of the Early Birds project in Kyiv business centers: advertisers distributed AXA products to people who came to work earlier than others
- Creative press releases written and distributed among thought leaders
- Implementation of online and print projects
- Carrying out a special project with opinion leaders
- Regular press-office support
Result
- More than 300 publications on the Internet and print media (Lisa, Edinstvennaya, Viva, Interfax, Delo.ua. Ds News)
- Opinion leaders 15+ (Anatoliy Anatolich, Dmytro Stupka, Yulia Chernytska) were involved
- The total number of media coverage: 17 800 270