Task
-
- Increase awareness among the potential TA about the project “Do not be lazy – re-credit!” From Kredobank
- Inform about the possibilities of crediting from “Kredobank” to the Central Bank
Solution
-
- National and regional project support
- Developing a series of creative long-rides on leading business media
- Development of non-standard interactive activation on TSN.UA
- Print releases and online releases at the regional level
Result
- National coverage – The whole country – Reach 1 560 114
- Regional coverage (5 print-issues, 5 online releases) – Reach 723 014
- TOTAL REACH (3 months) – 2 283 128