Task
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- To convince current and potential OLX users in the service security, telling them in detail about the new “Safe Deal” service through the media they consume
Solution
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- The opinion leaders will test the safety of transaction and check if everything is really safe
- Part of the opinion leaders will be sellers, and part — buyers
- Accurate choice of opinion leaders will help to reach different audiences ( Lifestyle, IT, Fitness, blogger-mothers, Marketing etc.)
Result
- 19 opinions leaders from different areas (Klopotenko, Eremenko, Baraboshko, Gorelaya, etc.)
- 38 publications
- 11 267 interactions