To convince current and potential OLX users in the service security, telling them in detail about the new “Safe Deal” service through the media they consume
Solution
The opinion leaders will test the safety of transaction and check if everything is really safe
Part of the opinion leaders will be sellers, and part — buyers
Accurate choice of opinion leaders will help to reach different audiences ( Lifestyle, IT, Fitness, blogger-mothers, Marketing etc.)
Result
19 opinions leaders from different areas (Klopotenko, Eremenko, Baraboshko, Gorelaya, etc.)