OLX

"Security inspector"
ОЛХ

Task

  • To convince current and potential OLX users in the service security, telling them in detail about the new “Safe Deal” service through the media they consume
  • Solution

  • The opinion leaders will test the safety of transaction and check if everything is really safe
  • Part of the opinion leaders will be sellers, and part — buyers
  • Accurate choice of opinion leaders will help to reach different audiences ( Lifestyle, IT, Fitness, blogger-mothers, Marketing etc.)
  • Result

  • 19 opinions leaders from different areas (Klopotenko, Eremenko, Baraboshko, Gorelaya, etc.)
  • 38 publications
  • 11 267 interactions

Contacts

3, Hetmana Pavla Skoropadskoho Str., Kyiv, 01024

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