Nataliya Dadiverina: "robust approach to crisis situations"

Nataliya Dadiverina – CEO PLEON TALAN, Director of the PR & GR division of the communication group AGAMA Communications, PhD, member of the Union of Journalists of Ukraine.

Living as if tomorrow someone else will deal with our problems – the “path of least resistance” for the human brain.

Despite the fact that we are struggling to overcome this unproductive whim of the subconscious, there are certain areas where we can`t simply use our will power. At the same time, the consequences of such a frivolous approach can be quite radical.

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