According to PLEON Talan Client Service Director Yaroslav Makarevich, in a partnership with PRNEWS.IO, after the 2008 financial crisis, companies began to refuse the development of long-term 3 to 5 years communication strategies, and began to focus on annual strategies. With the onset of the COVID-19 era, even drawing up one year communication plans lost its relevance.
“Now the world, and after them Ukrainian companies, make small tactical decisions and do not launch new communication platforms. I predict that this is not a temporary measure, but a new trend – one-voice is being replaced by flexibility and adaptability”.
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