LANTMANEN AXA

Task

• Raise awareness of the AXA Family Morning product
• Create a culture of AXA breakfast among the target audience
• To form positive thinking of consumers about brand healthy breakfasts and snacks

Solution

• Creation of the Early Birds project in Kyiv business centers: advertisers distributed AXA products to people who came to work earlier than others
• Creative press releases written and distributed among thought leaders
• Implementation of online and print projects
• Carrying out a special project with opinion leaders
• Regular press-office support

Result

• More than 300 publications on the Internet and print media (Lisa, Edinstvennaya, Viva, Interfax, Delo.ua. Ds News)
• Opinion leaders 15+ (Anatoliy Anatolich, Dmytro Stupka, Yulia Chernytska) were involved
• The total number of media coverage: 17 800 270