KREDOBANK

Task

• Increase awareness among the potential TA about the project “Do not be lazy – re-credit!” From Kredobank
• Inform about the possibilities of crediting from “Kredobank” to the Central Bank

Solution

• National and regional project support
• Developing a series of creative long-rides on leading business media
• Development of non-standard interactive activation on TSN.UA
• Print releases and online releases at the regional level

Result

• National coverage – The whole country – Reach 1 560 114
• Regional coverage (5 print-issues, 5 online releases) – Reach 723 014
• TOTAL REACH (3 months) – 2 283 128