MHP

Task

• Conduct a broad PR campaign before the start of the 2018 school season
• To support and strengthen the image of agricultural professions among students and graduates
• Consolidate the image of a leading company in the labor market in Ukraine

Solution

• A special project with the highest rated job search resource The Point
• A series of publications in the target media on behalf of MHP employees
• Organization of keynote speakers’ participation in specialized events: job fairs, conferences, hackathons
• Сomments integration from MHP employees to media materials

Result

• 12000+ first material views within the special project
• More than 200 comments on social networks
• Invitation of MHP speakers to specialized events
• +100 calls to the MHP office from students requesting an internship program