There is no format and platform in Ukraine where the financial sector could present its financial products for small and medium-sized businesses (SMEs). At the same time, in order to learn about special products for SMEs, entrepreneurs should visit all the banks and spend on this several days. Representatives of the German development bank KfW created a format in which banks and leasing companies would be able to offer SMEs their products, and businessmen would be able to hear success stories from other entrepreneurs, get information about new GUF (German-Ukrainian Fund) projects, international donors and IFIs.
We provided a comprehensive program of integrated marketing communications to build knowledge about the Fund’s financial programs, the purpose of which was to inform potential participants about such programs and the mechanism for participation in them. For 3 years, our agency has organized and provided an extensive communication support for 3 Financial Fairs. In 2019, 500 representatives of SMEs attended the event, at which 30 speakers spoke (representatives of the financial and public sectors), and 12 financial institutions and 2 leasing companies presented their loan products. 85 articles were published in media.
Among the honored guests were: Dr. Ernst Reichel, Ambassador Extraordinary and Plenipotentiary of the Federal Republic of Germany to Ukraine; Hugues Mingarelli, Ambassador of the European Union and Head of the EU Delegation to Ukraine; Lutz Horn-Haacke, Director of the Office of the German State Development Bank KfW in Ukraine; Ekaterina Rozhkova, Deputy Chairman of the National Bank of Ukraine.