LANTMANEN AXA

In the hectic pace of modern life, people are in constant motion. Such a lifestyle does not always allow eating properly. Therefore, people often live off unhealthy snacks – sandwiches, chocolate bars, and pastries. The task was to convey to the target audience that with the help of LANTMANEN AXA products you can eat fast and healthy. To achieve this goal, we used an influencer marketing strategy involving a healthy lifestyle opinion leader, a well-known Ukrainian dietician Oksana Skitalinskaya.

Activation of the Lantmannen AXA took place in social media in the face of ambassador Oksana Skitalinskaya. The social media of the dietitian Oksana Skitalinskaya was used as a source of useful information and advice on healthy and balanced nutrition with integrated Lantmannen AXA products. Oksana Skitalinskaya held a live broadcast in which she shared tips on healthy eating with reference to Lantmannen AXA products.

As a result, we have got 12 posts on the Facebook and Instagram pages of a dietitian (the social media audience reached 250,000); 48 materials in media, including top and target resources as РБК-Україна, Ліза, Bit.ua, MamaWow.

Task

• Inform target audience about the useful properties of the AXA products with Oksana Skytalinska
• Form an association that AXA is useful and healthy

Solution

• Attracting the brand ambassador
• Posts in social media with integrated mentions of AXA
• Use of expert comments by Oksana Skytalinska in press releases

Result

• 12 posts in social media (fb, inst) on page’s O. Skytalinska
• 3 press releases with expert comments by O. Skytalinska
• Mention and involvement of AXA products in the live broadcast by a nutritionist
• General OTS in social media more than +250 000
• 48 publications in media with expert comments