Tennis is an Olympic sport which is played at all levels of society. Though in Ukraine tennis isn’t as popular as football and boxing, and very few people watch it on TV. That was the problem with which EUROSPORT channel came to us; they wanted to create awareness about 2019 Australian Open and attract more people to watch the tennis tournament in Ukraine and support the Ukrainian tennis-player Elina Svitolina. We decided to tackle that challenge by appealing to the citizens` patriotism to support Elina Svitolina, a tennis player that represented Ukraine on 2019 Australian Open. We united the Ukrainian opinion leaders with the means of media to record a video support message for the Ukrainian tennis player, where they repeated the signature winning gesture of Elina Svitolina. The videos went viral on media and social media with 40 000+ views, 260+ publications, TOTAL OTS 21 240 854.
Elina Svitolina saw them before winning her match and shared the supporting video message on her page where 24,300 people saw it. By the way, the budget that we spent on opinion leaders and media coverage was 0 UAH.