What is exciting about working in an agency? What opportunities does it give? Who is suitable and who is not? Our expert shares her experience, insights and tips.
NATALIYA DADIVERINA, PhD, CEO of PLEON Talan – the exclusive representative of the global communications network Ketchum in Ukraine, Director of the PR & GR division at AGAMA Communications.
Nataliya, how did you get to work in the agency business?
I joined the PLEON Talan team in the spring of 2016 as Director of Customer Relations. I had 20 years of successful experience in marketing communications and client-side strategy. My distant 1996-2000 years were devoted to finance and management accounting in the banking sector. And since 2001, I have focused more on business planning, marketing, crisis response and risk management at the stage of company transformation. At the end of 2006, I was lucky enough to join the Kyivstar team.
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