10 years in the world of Big Data: how did it change communications and marketing?

Nataliya Dadiverina, CEO PLEON Talan, Director of the PR & GR Division of AGAMA Communication Group

A decade ago, in September 2008, the world saw a special issue of Nature magazine dedicated to the topic of dealing with large amounts of information. Today, even the person from the street knows about Big Data, a must-have technology for any business. What has changed in marketing and communications in 10 years due to the emergence of big data, answers Nataliya Dadiverina, PhD, CEO PLEON Talan, Director of PR&GR Division of AGAMA Communications Communication Group.

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